If this isn't a consciously added dark pattern, it's certainly a poor choice in terms of wording, intent, and design. What if you want privacy tips without product recommendations, and how is a recommendation different from an ad anyway? And who doesn't want free privacy tips delivered to their mailbox? We have yet to receive either product tips or privacy tips via email, but bundling both of these things together in hard-to-read small print seems wrong. If you're new to the concept of online privacy, and have decided to sign up to Neeva, you may take the privacy claims at face value and be eager to find out more.Īfter entering your email address using the gray on gray (or black, depending on your browser theme) signup form, you'll notice a checkbox with the words, "Send me product and privacy tips".
It's never a good sign, and can be an indication that a company is not entirely on the level. While using Neeva seems a worthy idea, you should think twice before committing.Ī dark pattern is a type of user interface designed to trick you into doing something you didn't intend to do. We spent some time using Neeva, as well as reading through its privacy policy and terms and conditions. Neeva launched in the US with a waiting list in 2021, and in late 2022, rolled out to the UK, France, and Germany. By going with a subscription model, Neeva doesn't need to engage in shady behavior, and you can be reassured that your search history stays private. It sounds great, right? Search engines traditionally make money by tracking users and providing "relevant" adverts. This should mean it doesn't track users, and aims to preserve privacy above all else. The premise of Neeva is simple: it's a search engine which is funded by subscriptions rather than advertisements. If anyone in the world knows the ins and outs of tracking users for advertising purposes, it's Ramaswamy.
Neeva is a search engine, designed by Sridhar Ramaswamy, a veteran Google employee, who was also vice president of advertising and commerce at the company between 20.
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