What you choose depends on your content aesthetic and the quality of the screenshots you can get from your videos. Reel covers can be standalone designs created with tools like Canva or they can simply be nice quality photos from the Reel content. Reels tend to do better when shared to your Feed and Grid, so use covers as a way to share Reels to your Grid without affecting your aesthetic! Getting that initial burst of engagement from your followers signals the algorithm to push your Reel to reach many others in the explore tab. They also serve as a way to keep your grid looking cohesive. Reels covers can be used to give followers a glimpse at what your Reels are about when viewing your Grid. You can add this when posting the Reel or any time after.
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